Fabiola Torres details the recent extension of “Give Your Gift,” a campaign that has generated over 30 million views since ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

WPP Media revised its full-year revenue projections upward by over two percentage points as areas like retail media and ...

The organization’s “Never Chase Reality” push comes as the sport prepares for stronger interest and engagement from fans and ...

Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.

Despite this, most go-to-market models remain enterprise-centric and underserve SMBs. Traditional sales methods rely on ...

In the early 2000s, that shift was search. Brands that mastered SEO early captured top-of-funnel visibility and market share while others played catch-up. A decade later, the shift was mobile.

Chopard and other luxury brands are featured in the Snapchat Winter Village, a digital activation meant to mimic the ...

The snack company modernized its 1989 “Holiday Bells” creative by bringing it to life in Rockefeller Center and on digital ...

The Clorox-owned brand teamed with the iconic “Sesame Street” character to reimagine his song, “I Love Trash,” and for a ...

The car reveal is a staple of automotive ads and presentations, wherein draped fabric is pulled back to show off a new model ...

The CPG giant created a new generative artificial intelligence tool to help personalize advertising while boosting engagement ...