Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...
As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...
There’s a digital ad fraud outbreak – one that gobbles up roughly $14 billion in advertising spend and between 25 and 50% of ad spend per campaign. White Ops CEO and cofounder Michael Tiffany likens ...
Online advertising is off to a slow start this year, according to a new report from Jupiter Media Metrix. Ad impressions and spending did not surpass last year's level until the second week in ...
Now that a recession is looming in America and most of the world, firms large and small are bracing for some lean years after a couple of fat years following the pandemic lockdowns. People are ...
The world of advertising has changed, particularly when it comes to digital formats. Today’s advertising doesn’t bombard people with overtly ‘salesy’ messaging – it can be contextual, relevant, highly ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. On August 14, 2024, the Federal Trade Commission (FTC ...
Brave Software, which makes the eponymous browser and search engine, is taking the next step by opening a self-serve ad platform option. The idea of contesting the Google and Chrome power-combo is ...
AI algorithms, if not properly monitored, can perpetuate harmful stereotypes or discriminate against certain groups. Additionally, data privacy and security are major concerns, as AI heavily relies on ...
Even though they are almost universally disliked, the use of autoplay videos and animated GIFs has been increasing steadily for years. Why? The reason is simple: They work. “I would say marketers tend ...
What drives traffic to a successful plumbing service website is visibility. In today’s modern world, plumbers need to use the internet to their advantage, as homeowners no longer use the Yellow Pages.
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