Google launched a new AdWords reporting feature named AdWords Search Funnels. AdWords Search Funnel shows you all the keywords that assisted in conversion made through Google AdWords, rather than just ...

3 Ways Merging Google AdWords & Analytics Can Improve PPC Results Integrating Google AdWords and Analytics will help you reach a higher level of analysis beyond impressions, clicks, conversions found ...

Website visitors are ignoring your irrelevant ads. Increasingly. 86% are already banner blind. Have been for years. And they’re getting proactive about sidelining your ads. Ad blocking technology ...

Want to improve the performance of your AdWords search ads? In this article, we'll provide useful tips and information to do just that. You'll learn how you can set ...

Yesterday I wrote about Google's new AdWords Search Funnels, a new reporting section in AdWords that helps advertisers know about the keywords that get no credit for conversions, until now that is.

Google AdWords allows advertisers to add custom columns to their campaign statistics. Metrics include impression share, bid strategy type, shares, comments, follows, and more. One of the most ...

Yoast & Aaron Wall were reportedly tweeting about suspicious AdWords landing pages that come up in the Google search results. For example take a look at these results. You will see pages for cars, ...

Google takes steps to minimize the impact of its ads on CPCs, but advertisers pay as if Google didn’t win its ad positions, not as if Google didn’t bid at all. Google and its sibling companies at ...